ASUS seems to be shifting its enterprise operations away from smartphones. Based on translations of current quotes from Chairman Jonney Shih, the corporate doesn’t plan to launch new telephone fashions sooner or later. The chairman didn’t verify whether or not smartphones can be fully phased out, however he did acknowledge that chance. No matter route ASUS takes, its present telephones will proceed to obtain software program updates and guarantee help. Shih steered that its future plans might embrace a shift into AI-related initiatives resembling robotics or smartglasses.
Earlier reports hinted that ASUS wouldn’t introduce any smartphones in 2026, however Shih’s current feedback point out that the pause might stretch longer than a 12 months. We have reached out to ASUS for extra remark and can replace if the corporate shares any additional data.
ASUS had loads of different updates rising from CES in the beginning of the month unrelated to smartphones, resembling dual-screen laptops and a pair of gaming smartglasses. So if it does resolve to go away that product phase, there’ll nonetheless be different ASUS-branded gear available on the market.
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