TikTok’s newest spinoff app feels rather a lot like Quibi, however with shorter and cornier content material

In one other try to cut back our consideration spans to mush, TikTok has launched the PineDrama app, which gives serialized drama sequence which can be roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as an alternative of classy dance movies, you may scroll by and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV reveals shot in vertical video and obtainable in minute-long episodes. Do not count on any nominations for Greatest Authentic Screenplay with sequence like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes provide cleaning soap opera vibes with cliffhangers that preserve customers scrolling to the subsequent episode. The app is designed to maintain folks on it with a Uncover tab, a spot to save lots of favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to observe and haven’t any advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final 12 months, TikTok additionally launched a approach to watch micro dramas inside its personal app, with a bit known as Minis. It isn’t the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that had been lower than 10 minutes lengthy. Nevertheless, perhaps even 10 minutes was too lengthy because the startup ultimately called it quits after eight months.